Overseas interest can feel like progress, but it only becomes a genuine export opportunity when there is a clear commercial fit, a committed decision maker and an agreed next step.
Insights
A large population, a growing economy or a high level of imports can make an overseas market look attractive. Those figures are useful, but they do not show whether a particular product can compete, reach the right customers or generate an acceptable return.
UK food and drink continues to enjoy a strong international reputation.
For ambitious UK companies, international markets continue to offer substantial opportunities.